Why Can't I Find Botox Prices in Melbourne?

By Megan Deans, Registered Cosmetic Nurse  ·  Contour Aesthetics, Mentone  ·  Updated 2026

You have searched for Botox prices in Melbourne and hit the same wall on every clinic website... vague wording, no prices, and a book a consultation button.

You are not going crazy. Here is exactly why this happens, and what it means for you.

A note on TGA regulations

Under Australian TGA advertising rules updated in 2024, clinics are legally prohibited from publicly advertising, naming, or pricing specific prescription-only injectable medicines, including in blogs. Everything in this blog focuses on our consultation service. All specific treatment details and pricing are discussed privately during your free consultation.

The Short Answer: It's the Law

Since December 2023, Australian clinics have been legally prohibited from advertising certain injectable treatments — including naming them, describing their effects in a promotional context, or publishing their prices — anywhere the public can see it. This includes websites, social media, blogs, and even reception area signage.

The body responsible is the Therapeutic Goods Administration (TGA) — Australia's equivalent of the FDA. The TGA regulates medicines and medical devices, and certain cosmetic injectables fall under their jurisdiction as prescription-only medicines. Under Australian law, prescription medicines cannot be advertised to the public. Full stop.

So when you land on a clinic's website and see language like "book a consultation to discuss your concerns" instead of a price list — that's not evasion. That's compliance.

"If a clinic is openly listing prices for certain injectable treatments on their website right now, they may be operating outside Australian advertising law."

What Changed, and When:

The TGA's rules around advertising prescription medicines have always existed — but how they applied to cosmetic clinics evolved significantly in late 2023 and early 2024:

1.    Before December 2023 General terms like "anti-wrinkle injections" were permitted, as long as clinics did not name specific brands. Pricing was a grey area, with many clinics publishing it openly.

2.    18 December 2023 The TGA removed guidance that had previously allowed those general terms, signalling that even non-brand-specific terms would no longer be tolerated if a reasonable consumer could interpret them as promoting a prescription medicine.

3.    15 January 2024 The TGA wrote formally to the cosmetic injections industry, explicitly banning general terms including those commonly used to describe popular cosmetic injectable treatments. Clinics were instructed to focus advertising on the type of consultation they offer, not the treatments or medicines involved.

4.    7 March 2024 The TGA issued a public media release reinforcing that publishing prices, before-and-after photos, or descriptions of prescription injectable treatments had never been legally compliant, and that enforcement would follow.

5.    2025 Active enforcement. The TGA is actively monitoring compliance. Clinics that continue to advertise in non-compliant ways risk direction notices, financial penalties, and in serious cases, criminal prosecution.

What Clinics Can and Cannot Say:

The TGA's test is always: would a reasonable consumer interpret this as promoting a prescription medicine? If yes: it's not allowed.

NOT permitted:

•       Naming specific injectable brand names in any promotional context

•       Using common shorthand names or nicknames for those brands

•       Using terms like "anti-wrinkle injections" promotionally

•       Publishing prices for prescription injectable treatments

•       Before-and-after photos linked to prescription treatments

•       Describing the effects or duration of prescription treatments

•       Using hashtags or abbreviations that refer to prescription medicines

•       Disclaimers saying "educational purposes only" these do NOT make non-compliant content compliant

What IS permitted:

•       Advertising the type of consultation your clinic offers

•       Saying "we offer consultations to discuss reducing the appearance of lines and wrinkles"

•       Publishing prices for non-prescription treatments (e.g. skin boosters, microneedling, PRP)

•       Before-and-after photos for non-prescription services

•       Educational content that is genuinely non-promotional

•       Discussing treatment options privately with a patient during a clinical consultation

•       Directing people to book a consultation

What This Means for You as a Consumer:

We know this is frustrating. You want to budget, compare, and feel informed before walking through a clinic door. That's completely reasonable. Here's how to navigate it:

Use the absence of prices as a quality signal

It might feel counterintuitive, but a clinic that does not publish certain injectable prices is demonstrating regulatory awareness. A clinic that openly lists prices for those treatments right now is either unaware of the law, or choosing to ignore it. Neither is a great sign for a place you're trusting with your face.

The free consultation is your price discovery tool

At Contour Aesthetics in Mentone, our consultations are completely free and carry no obligation. This is where (in a private clinical setting) we can discuss everything openly: treatment options, suitability, expected outcomes, and full pricing.

The consultation protects you, not just us

The TGA's intent behind these rules is genuinely patient-protective. Prescription medicines carry real risks. The decision about whether one is appropriate for you should be made by a qualified practitioner who has assessed your individual anatomy, health history, and goals... not by a price comparison on Google.

Tip for your research

Rather than searching for prices, search for the practitioner's qualifications, reviews, and clinical experience. Read Megan's nurse Q&A blog for honest answers, or explore treatments like Sunekos that we can discuss openly and in full.

Treatments We Can Talk About Openly: With Prices

Not everything we offer falls under the prescription advertising restrictions. These treatments are non-prescription and we can price and discuss them freely:

Rejuran Skin Booster — from $449

A clinically advanced skin rejuvenation treatment using polynucleotide (PN) technology. Classified in Australia as a Class III medical device — not a prescription medicine. Stimulates collagen, improves texture and elasticity. Available for face, neck, décolletage and hands. Read Megan's full Rejuran guide  |  View on Treatments page

PRP — Platelet Rich Plasma — from $499

Uses growth factors from your own blood to improve skin texture, stimulate collagen, and support hair restoration. No prescription substances. View on Treatments page

Microneedling — from $279

A minimally invasive collagen-stimulating treatment using the DermaPen4, with optional infusions including exosomes, NCTF135HA, and PPP. View on Treatments page

PRX Plus — from $249

A needle-free skin bio-stimulator that boosts firmness, hydration and tone with zero downtime. View on Treatments page

Support your skin at home with our Facelove Skin Care Range, available online and in clinic.

We Also Discuss Medical Conditions

Our Medical Condition Consultations are for patients experiencing excessive sweating, jaw clenching, hayfever, acne scarring, sun damage, or hyperpigmentation. A free consultation allows Megan to assess your concerns and discuss appropriate pathways.

Frequently Asked Questions:

Is it illegal for Australian clinics to show Botox prices online?

Yes. Under the Therapeutic Goods Act 1989 and TGA advertising regulations updated in 2024, publishing prices for prescription-only injectable medicines in any public-facing advertisement (including clinic websites and blogs) is prohibited. Any clinic currently publishing those prices in detail may not be operating within the current legal framework.

Should I be concerned if a clinic does publish detailed injectable prices online?

It is worth noting that clinics openly advertising and pricing certain prescription injectable treatments may not be operating within the current TGA regulatory framework. Compliance with advertising rules is often a reflection of a clinic's broader commitment to operating safely and professionally.

Is the consultation at Contour Aesthetics really free?

Yes, completely. No obligation to proceed. You can ask anything, take your time, and leave without booking. Book yours here.

How do I find a trustworthy cosmetic clinic if I can't compare prices?

Focus on the practitioner's qualifications, reviews, clinical experience, and whether they operate within regulatory guidelines. At Contour Aesthetics, our registered cosmetic nurse Megan has an extensive background in aesthetic medicine and a reputation for natural, patient-centred results.

Does Medicare or private health insurance cover cosmetic treatments?

Cosmetic treatments for aesthetic purposes are generally not covered by Medicare or private health insurance. Some treatments for certain medical conditions may be considered differently. Your clinician can advise at consultation.

Who performs consultations and treatments at Contour Aesthetics?

All consultations and treatments are performed by Megan, a Registered Cosmetic Nurse. Learn more on the Contour Aesthetics homepage.

Where is Contour Aesthetics located?

110 Charman Road, Mentone, Victoria 3195: accessible from across Melbourne's south-east. Get directions and contact details here.

Skip the Price Hunt. Book a Free Consultation.

The only place we can legally (and properly) answer your pricing questions is in a private clinical consultation. It's free, takes 30 minutes, and you'll leave with a full picture.

 BOOK YOUR FREE CONSULTATION          VIEW ALL TREATMENTS

Keep Reading:

•      How Much Does a Cosmetic Consultation Cost in Melbourne? — What factors influence the cost of aesthetic treatments.

•      Common Cosmetic Treatment Questions — Answered by a Registered Nurse — Megan answers the questions she gets asked most.

•      Exploring Rejuran for Skin Regeneration & Rejuvenation — A deep dive into one of our most popular skin treatments.

•     What Is Sunekos & Why Everyone Is Talking About It — Another non-prescription treatment we can discuss openly.